WELL over half the people in Killarney get their fix of local news, sports and current affairs through social media and platforms like KillarneyToday.com instead of more traditional print media, an insightful new survey has found.
And a whopping 22 per cent of locals said KillarneyToday.com is their first choice media provider when they want to find out what’s happening in Killarney.
The Let’s Talk About Town online survey, facilitated by Killarney Chamber of Tourism and Commerce and collated by the Institute of Technology in Tralee, accumulated a significant 1,332 responses and it was clearly outlined that social media was the runaway preference for the vast majority of respondents.
Overall, 37 per cent said social media sites and online pages were their main source of news and 22 per cent said KillarneyToday.com is their go-to site when they want to find out what’s going on.
“Social media remains a dominant source of information across all age groups,” the IT Tralee findings concluded.
When broken down into different age categories, 35 per cent of local people between the ages of 18 and 24 said KillarneyToday.com was their preferred news source, 25 per cent of those under 18 said likewise as did 25 per cent those aged between 25 and 34.
22 per cent of those aged between 35 and 54 chose KillarneyToday.com as their first choice, as did 18 per cent in the 55-64 age category and another 18 per cent in those aged over 65.
A whopping 44 per cent in the 18-24 category expressed an overall preference for social media as the main source of news and information as did 42 per cent in the 25-34 category, 36 per cent in the 35-54 group, 34 per cent in the over 65 age bracket, 33 per cent in those under 18 and 32 per cent in the 55-64 category.
Of the 1,332 responses to the specific Chamber of Tourism and Commerce question about how people find out what’s going on in Killarney, 37 per cent said social media, 26 per cent said the Killarney Advertiser, 22 per cent said KillarneyToday.com, seven per cent said Radio Kerry, four per cent said the Killarney Outlook and a combined four per cent said The Kerryman and Kerry’s Eye.
“When taking gender into consideration, there are largely similar results across the board. Social media is generally the most popular source of information on what’s going on in Killarney,” the Chamber and II Tralee research concluded.
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