600 visitors, three billion Tweets… and that’s only for starters

Out of the shadows: Shane Dallas, Conference Director for TBEX Europe, at the Killarney Convention Centre during the big event.
Picture: Valerie O’Sullivan

MORE than three billion Twitter impressions were generated globally in relation to Ireland and the Killarney-based TBEX conference over the last two weeks as more than 600 of the world’s top travel social influencers gathered in the town to attend TBEX Europe.

The largest gathering of travel bloggers, writers, content creators and social media influencers in Europe has been hailed as an overwhelming success by all involved.

The highly influential group – with a combined reach of 380 million travel fans – also explored Ireland over the last fortnight on bespoke Fáilte Ireland fact-finding trips to experience first-hand what the country has to offer.

They have been sharing their experiences and photos as they travelled and we have captured some of their reactions to their trip on video. Watch it HERE.

Killarney Chamber of Tourism and Commerce President, Paul O’Neill, thanked everybody in the town who played a part for their great support and the welcome they afforded the visitors.

Paul O’Neill Chamber President

“I really think that we will see the benefits for this conference over the next year or more Well done Killarney,” he said.

Fáilte Ireland CEO, Paul Kelly said: “TBEX Europe gave us a great opportunity to bring so many travel bloggers, traditional travel media, digital content creators and social media influencers to Ireland all at once. Observing the activity online, Ireland is already reaping the benefits of their time spent here”

Since its inception in 2009 TBEX has grown into the world’s largest travel community, with conferences held annually in North America, Europe, and Asia Pacific. In 2016, TBEX events across the globe reached over 358 million travel consumers worldwide.

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