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€700,000 campaign to promote jobs in tourism

The international outlook is positive with air passenger capacity into the Republic of Ireland back to 89.4 per cent of its 2019 levels

An estimated 32 per cent of Irish people intend to take a break this summer which is a three per cent from 29 per cent this time last year.

In a message to Killarney tourism service providers, Fáilte Ireland said while it is know that many will take a holiday abroad this year, it is continuing to drive domestic demand and encouraging people to take short breaks in Ireland via the Keep Discovering marketing campaign.

“The international outlook is also positive with air passenger capacity into the Republic of Ireland back to 89.4 per cent of its 2019 levels and many businesses already seeing an increase in overseas visitors,” Fáilte Ireland CEO Paul Kelly said.

Moving into the summer season, he acknowledged that recruiting staff is a huge challenge but, in the coming weeks, Fáilte Ireland will be rolling out a new €700,000 national marketing campaign to drive awareness of the benefits of working in tourism.

The campaign will run across radio, social, jobs websites, search and press over the coming weeks.

“We are also very aware of the cost challenges facing the industry. There are a number of supports and tools to help businesses to reduce costs available and we will continue to focus on priority areas including insurance, energy management and financial planning as part of our schedule of tourism capability supports,” Mr Kelly said.

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