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Galvin’s tribute to forgotten sportspeople, teams, jerseys and journeys

The new collection includes print jerseys, shorts and socks

KERRY GAA legend and fashion designer Paul Galvin has launched a stylish new Keohane Athletic Club sportswear collection which is separate to Dunnes Stores.

It includes print jerseys, shorts and socks and the collection is designed in memory of forgotten Irish sporting figures and inspired by Kerry hero Joe Keohane.

The collection is designed in Ireland and responsibly produced in Portugal.

“It was created in memory of forgotten sportspeople, teams, jerseys and journeys. Through print design and storytelling, we seek to create a meaningful, intentional brand with an honest point of view and a clear goal,” Galvin said.

The ultimate goal is to bring meaningful design and storytelling to Irish sportswear

“That goal revolves around honoring memory and past achievements to create keepsake, culturally-rich products for those who seek more meaning from what they wear.”

Ashley McDonnell, co-founder of Keohane Athletic Club, said the collection will resonate with the Irish diaspora around the globe and those at home.

“Our ultimate goal is to bring meaningful design and storytelling to Irish sportswear and to provide Irish people and teams around the world with a product that they’ll love and wear with pride,” said Ashley.

Keohane Athletic Club is also partnering with teams around Ireland and abroad, to design community sportswear that performs, uniting players, managers and supporters in a common spirit.