Kerry seeks big slice of €270m golf market

Sheila O’Callaghan, Sales and Marketing Manager at The Lake Hotel, Killarney, at the golf in Lahinch

THREE Kerry tourism businesses made the most of the Dubai Duty Free Irish Open in Clare’s Lahinch Golf Club to promote their attractions to thousands of people.

Killarney Golf and Fishing Club, the Lake Hotel and Swing South West Ireland Golf joined the Fáilte Ireland crew at the event to showcase the best of Irish golf to 100,000 overseas and domestic visitors in Lahinch.

As a key sponsor of the Irish Open, Fáilte Ireland brought top Irish golf trade from every corner of the country to the event to promote golf tourism experiences.
Over 200,000 overseas visitors take part in golf during their visit every year, contributing almost €270 million to the economy and driving over 1.7 million bed nights right across the country.
Fáilte Ireland’s Business Development Manager, Martin Donnelly, said: “Golf visitors typically spend three times more than the average tourist, with most of their spend going directly into local economies.

“More than that, the spread of golf courses around the country offers a significant opportunity to boost visitor numbers and drive tourism growth outside of the better-known tourist hotspots.”

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