Killarney embraces new brand experience

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The St Patrick’s Festival in Killarney celebrations, as always, is organised by Killarney Chamber of Tourism and Commerce in close association with Kerry County Council and Fáilte Ireland and this year’s theme was Killarney: Experience More which is the new brand chosen for the town as part of the five-year Killarney Destination Experience Development project.

Sandra Dunlea (right), daughter of the late Tidy Towns champion Yvonne Quill, leading the Killarney Tidy Towns and Meitheal volunteers in the St Patrick’s Festival parade.
Pictures: Valerie O’Sullivan

Those entering were asked to outline what the Killarney experience means to them, whether it’s the lakes and mountains, the national park or the shopping experience, the culture, the music, the stories, the legends, the heroes or the people.

“The new brand has been developed with Fáilte Ireland in conjunction with Kerry County Council and multiple other Killarney stakeholders who have a shared vision to make Killarney a best in class tourist destination,” said Paul Sherry.

“We wanted to make this St Patrick’s Day parade the best the town has ever seen. We invited the people to dazzle us with their imagination and interpretation of the theme and they did just that,” he said. Everyone reads it – ask anyone. For great value advertising call 087-2229761