KILLARNEY has been successful in its bid to host the prestigious German DER Touristik Academy in the INEC, between 3-6 April, 2022.
The educational and incentive event is run by one of the largest tour operators in Mainland Europe and it will be attended by 200 travel agents and influential travel journalists.
This is the first overseas event by DER Touristik, Germany, since the Covid-19 outbreak and it is being supported by Fáilte Ireland, Tourism Ireland and Limerick Travel.
The team from DER Touristik are in Killarney this Tuesday to meet with Irish tourism providers in accommodation, activities and attractions to learn more of how they can become part of this event with the German operator in 2022.
When the DERTOUR gathering is taking place in Killarney, the 200 attendees will participate in pre-event tours throughout Ireland which will be a valuable opportunity for the Irish tourism industry to sell itself to the German market.
Paul Keeley, Fáilte Ireland’s Director of Regional Development, believes events like these can provide a valuable opportunity to showcase all that Ireland has to offer to one of Ireland’s most important mainland European markets.
“We are delighted to welcome DER Touristik to Killarney today ahead of hosting this important event next April. For Irish tourism to recover and grow in the long-term, it is imperative that there is a strong message that Ireland offers a high-quality experience, diverse tourism experiences and a wide selection of safe accommodation choices,” he said.
“By winning the opportunity to host these influential agents and journalists next April, we can continue to drive long-term demand for Ireland and ensure that they can confidently encourage their customers to choose Ireland as a holiday destination when they return to Germany.”