AFTER a troubled year which saw general manager Cormac Flannery involved in a very public difference of opinions with the management council and professional golfer David Keating departing, Killarney Golf and Fishing Club has teed-up new partnerships with golf management company Synergy and professional golfer Mark Heinemann.
An internal Deloitte report last year, which was leaked to the media, highlighted a number of significant operational issues that needed to be addressed within the club. The report was sought by members and commissioned by the club’s management council.
Synergy will now manage the day-to-day operations of the professional shop and the marketing and revenue growth for the club while Heinemann will arrive with a plan for coaching and practicing. He succeeds David Keating who was the professional in Killarney for 11 years.
In a statement, the club said the appointments are driven by a bid to boost performance of the overall business and to enhance the playing experience for members and visitors.
The four-time host to the Irish Open Championship has a membership base of 1,700 local and international members and welcomes over 10,000 international golfers annually. In recent years it has invested over €1 million in improving the courses with plans to spend a further €200,000 in the coming months, particularly on practice facilities.
Through the new partnerships, the club is looking to significantly increase business performance over the next three years and the focus will be on driving green fees revenue, enhancing partnerships with local enterprises and establishing an improved international footprint for the venue
Synergy Golf will now take on the day to day management and operations of the professional shop at Killarney Golf and Fishing Club and the team plan a complete bespoke marketing and revenue solution for the club.
In a joint statement issued today, Club Captain James Curran and Ladies’ Captain Mary Sheehy both noted the need for changes at the club.
“The golf industry has had a difficult few years. We, ourselves, experienced a decline in revenue and visitor numbers,” they acknowledged.
“To tackle these issues, we reviewed the overall approach and knew we needed a new vision for the club, hence, we are delighted to engage with Synergy Golf and Mark Heinemann”.
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