A Picture perfect way to rebrand

Picture This: Sold out a stadium tour in Ireland last summer

IT promises to be the gig of the year towards the end of the year but tickets are going on sale next week and they are likely to be snapped up in rapid-fire time.

Killarney’s premier entertainment venue is to be rebranded The Gleneagle INEC Arena and to celebrate the new identity it has been confirmed that the brilliant Picture This will be the first band to perform in the newly named venue on December 20.

After continuously selling out dates worldwide and following on from becoming the fastest act to ever sell out the INEC Killarney in 2017, Picture This released their self-titled full-length debut album that year, going triple-platinum in Ireland, holding the number one spot in the Irish Album Charts for four weeks and topping the Streaming Charts for seven weeks.

Mark Egan: Rebranding of the venue accurately reflects the product

Performing live, the band has sold over 400,000 tickets, selling out a stadium tour in Ireland last summer and becoming the first act ever to play and sell out five nights at 3arena in Dublin.

Mark Egan, Director of Entertainment Gleneagle INEC Arena, remarked: “Picture This first played with us back in 2015 and we knew then they were destined for greatness. We look forward to welcoming them back on December 20 when they will be the first band to play the newly rebranded Gleneagle INEC Arena.”

The rebrand has come about as a result of investing over half a million euro in production and technology, across lighting, sound and audio-visual systems and an increased patron capacity of 4,142. This means that the venue now has the infrastructure to cater for a wider variety of acts and artists.

Mark Egan said: “This was a very important project for us and the re-branding of the venue accurately reflects the product on offer. The feedback from the artists that play here is always really positive and there is a certain kind of energy here, not replicated anywhere else.”

Tickets for Picture This are €49.50 plus booking and facility fee and will be available from www.inec.ie and www.ticketmaster.ie on Friday next, July 19 at 9.00am. Under 16s must be accompanied by an adult and are only permitted in the seated area.

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