Safety first approach will serve Kerry well

At the launch of the newly updated Safe Destination Programme were, from left, Con O’Sullivan, Campus Manager, Kerry ETB, Tralee, Pat O’Leary, Chairman, Kerry Federation Tourism Industry Federation, Niamh O’Sullivan, Senior Executive Officer, Kerry County Council and Mayor of Kerry, Cllr Patrick O’Connor Scarteen.
Picture: Valerie O’Sullivan

KERRY is seeking to retain its position as one of the safest destinations in the country to visit as it rolls out its updated Safe Destination Programme for 2021 to coincide with the gradual reopening of society and the economy.

Kerry County Council and its tourism and training partners are launching an updated version of the successful programme which proved so successful last summer in keeping the county safe.

It is envisaged that over 250 businesses and over 2,000 hospitality staff again undertake the specially devised training course from the Kerry Education and Training Board.

The Safe Destination Programme 2021 will build on the pioneering work done last year and the aim is to to make Kerry the safest and cleanest destination to visit and stay in as the county’s hospitality and retail businesses reopen.

Kerry County Council CEO Moira Murrell

Business premises whose staff have completed the bespoke training course will receive a participation badge and also qualify for the Fáilte Ireland Covid-19 Safety Charter.

The programme is supported by Fáilte Ireland, the Irish Hotels Federation and the Kerry Tourism Industry Federation.

Kerry was Ireland’s most popular home holiday destination in 2020 and is seeking to repeat that feat this year. The Safe Destination Programme includes:

  • A bespoke training programme for tourism and retail staff
  • A safer spaces programme for streets, shops and public spaces
  • Preparing communities to welcome tourists back to the county
  • A tourism marketing campaign to promote staycations

The programme will be rolled out over the next few weeks in the lead up to a more expansive re-opening in early June. It will be underpinned by a marketing campaign to promote Kerry to the domestic and staycation market as travel restrictions are relaxed.

Chief Executive of Kerry County Council, Moira Murrell said that Kerry has been preparing for the reopening for several months while ensuring that the necessary safeguards for locals and visitors are in place as the vaccine programme is rolled out.

“With the support of all the partners in the tourism and the hospitality industry, we can ensure that the re-opening of the tourism sector locally is managed in a safe and effective way so that people can begin again to enjoy the attractions and hospitality the county has to offer while adhering closely to the prevailing public health advice and guidelines,” she said.