Spreading the word to creatures of comfort

FÁILTE Ireland has revealed its new marketing campaign to businesses in the Kerry tourist industry at a meeting in Killarney.

The national tourist authority is launching its new domestic holiday campaign to the public from mid-February but local businesses were invited to attend an early sneak preview in the Muckross Park Hotel.

John Fitzgerald, Atlantic Seaweed, Caherdaniel, Lucien Horvat, Valentia Island Lighthouse, Erin Bottomley, Fáilte Ireland, Norma O’Shea, Skellig 618, Caherciveen, Patricia Kennedy, The Moorings, Portmagee and Alison Levins, Fáilte Ireland, at the industry briefing in Killarney.
Picture: Valerie O’Sullivan

The industry representatives were also given insights and tools on how to leverage the campaign for the benefit of their business and the local region.

Called Keep Discovering, the €6 million Fáilte Ireland investment in the campaign development and execution aims to grow the domestic tourism market by reminding people of all there is to discover across the country.

Alison Levins, Head of Marketing Communications at Fáilte Ireland, commented: “It is the largest and most intensive marketing campaign to date by Fáilte Ireland and it is focused on growing the market by influencing our habitual holiday behaviour”.

She added: “We are creatures of comfort, with four out of five of us returning to the same location. At the heart of this campaign we will be encouraging people who might think they know Ireland, to take a closer look, and to show them all the hidden gems and experiences they have yet to discover.”

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